Stephen Stouffer — Director of Automation Solutions, Tray.ai
Published:
Let’s say you change your enrichment provider from something like Clearbit to ZoomInfo. Instead of having to go into those 50 different automations and update it, because Tray’s infrastructure supports callable workflows and a composable architecture, you’re only changing that process one time in one workflow. Marketing, sales, and rev ops can continue to use that same callable workflow without even realizing under the hood that you’ve actually changed something.
What does Stephen Stouffer say on The Agile Brand with Greg Kihlström?
Stephen Stouffer, Director of Automation Solutions, Tray.ai, says: This interview with Stephen Stouffer, Director of Automation Solutions at Tray.ai, explains why many enterprise AI initiatives fail despite investment—chiefly due to brittle integrations and disconnected data. Stouffer argues for an integration-first, composable architecture and a central orchestration layer so teams can swap components without breaking workflows. He also recommends starting AI efforts by solving high-friction operational problems to prove ROI and drive broader adoption.
From: The Agile Brand with Greg Kihlström
Cite as: Stephen Stouffer. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/stephen-stouffer-lets-say-you-change-your-enrichment-provider-from-something