Stephen Stouffer — Director of Automation Solutions, Tray.ai
Published:
If you’re a marketing executive, I would challenge you to go to your team and just ask them how long it takes for, let’s say, an events lead record to get into the sales arms. And if it’s in days, you’ve probably got a problem and you definitely need to fix that; the marketing team or the marketing ops team likely know where the problems are.
What does Stephen Stouffer say on The Agile Brand with Greg Kihlström?
Stephen Stouffer, Director of Automation Solutions, Tray.ai, says: This interview with Stephen Stouffer, Director of Automation Solutions at Tray.ai, explains why many enterprise AI initiatives fail despite investment—chiefly due to brittle integrations and disconnected data. Stouffer argues for an integration-first, composable architecture and a central orchestration layer so teams can swap components without breaking workflows. He also recommends starting AI efforts by solving high-friction operational problems to prove ROI and drive broader adoption.
From: The Agile Brand with Greg Kihlström
Cite as: Stephen Stouffer. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/stephen-stouffer-if-youre-a-marketing-executive-i-would-challenge-you-to-go