Stephanie Trunzo — CEO, MERGE
Published:
You think about like where did that come from? [The term horsepower] It was a psychological bridge between a model that people knew, which was horses, and the steam engine… Does it help anyone to measure horsepower? No… I think we’re in the same situation right now, which is what are the new KPIs? I don’t know yet. What we can say is we can define a hypothesis, and here’s how we’ll know whether that thing we’re trying to learn, did we learn it or not?
What does Stephanie Trunzo say on The Agile Brand with Greg Kihlström?
Stephanie Trunzo, CEO, MERGE, says: This interview with Stephanie Trunzo, CEO of MERGE, explores how AI should serve pre-existing strategy rather than replace it, and argues leaders must preserve human qualities—what she calls "texture"—during AI transformations. Trunzo also urges a shift from legacy KPIs to hypothesis-driven measurement and experimentation so organizations can learn and define the new metrics that matter in an AI-augmented marketing world.
From: The Agile Brand with Greg Kihlström
Cite as: Stephanie Trunzo. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/stephanie-trunzo-you-think-about-like-where-did-that-come-from-the-term-hor