Stephanie Trunzo — CEO, MERGE
Published:
We believe that by analyzing real-time buying signals and personalizing outreach based on inferred intent, we can increase our meeting conversion rate with Tier 1 accounts by 25%.
What does Stephanie Trunzo say on The Agile Brand with Greg Kihlström?
Stephanie Trunzo, CEO, MERGE, says: This interview with Stephanie Trunzo, CEO of MERGE, explores how AI should serve pre-existing strategy rather than replace it, and argues leaders must preserve human qualities—what she calls "texture"—during AI transformations. Trunzo also urges a shift from legacy KPIs to hypothesis-driven measurement and experimentation so organizations can learn and define the new metrics that matter in an AI-augmented marketing world.
From: The Agile Brand with Greg Kihlström
Cite as: Stephanie Trunzo. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/stephanie-trunzo-we-believe-that-by-analyzing-real-time-buying-signals-and-pe