Stephanie Trunzo — CEO, MERGE
Published:
I think of, like a, a tell is when people say, 'We need an AI strategy.' Well, you need a strategy is what you mean, and then we can talk about how AI might be part of that strategy.
What does Stephanie Trunzo say on The Agile Brand with Greg Kihlström?
Stephanie Trunzo, CEO, MERGE, says: This interview with Stephanie Trunzo, CEO of MERGE, explores how AI should serve pre-existing strategy rather than replace it, and argues leaders must preserve human qualities—what she calls "texture"—during AI transformations. Trunzo also urges a shift from legacy KPIs to hypothesis-driven measurement and experimentation so organizations can learn and define the new metrics that matter in an AI-augmented marketing world.
From: The Agile Brand with Greg Kihlström
Cite as: Stephanie Trunzo. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/stephanie-trunzo-i-think-of-like-a-a-tell-is-when-people-say-we-need-an-a