Stephanie Trunzo — CEO, MERGE
Published:
Humans bring half-baked thoughts. They bring, you know, ideas that aren’t fully fleshed out yet. They bring, um, content written or designed in a way that is not perfect. It is, um, full of nuance and texture and richness… I think humans are able to detect the difference between that smoothness and something that has texture in it. And so you wanna make sure that, that people feel that connection and that emotion is part of the story, and that we don’t let it just get smoothed away… You need texture to grip, right?
What does Stephanie Trunzo say on The Agile Brand with Greg Kihlström?
Stephanie Trunzo, CEO, MERGE, says: This interview with Stephanie Trunzo, CEO of MERGE, explores how AI should serve pre-existing strategy rather than replace it, and argues leaders must preserve human qualities—what she calls "texture"—during AI transformations. Trunzo also urges a shift from legacy KPIs to hypothesis-driven measurement and experimentation so organizations can learn and define the new metrics that matter in an AI-augmented marketing world.
From: The Agile Brand with Greg Kihlström
Cite as: Stephanie Trunzo. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/stephanie-trunzo-humans-bring-half-baked-thoughts-they-bring-you-know-idea