Stephanie Liu — Senior Analyst, Forrester
Published:
The annoying answer is it’s two things. One is to really define what you’re trying to do with AI, peel back the hype. What is the use case? What are your outcomes you’re working towards? And the second is to, as you said in the upfront, don’t leave your customer behind.
What does Stephanie Liu say on The Agile Brand with Greg Kihlström?
Stephanie Liu, Senior Analyst, Forrester, says: Stephanie Liu, a senior analyst at Forrester, discusses how marketers should approach the rise of agentic AI with a customer-first mindset. The conversation emphasizes defining clear AI use cases and outcomes, recognizing varied consumer privacy personas, insisting on transparency about AI use, and favoring incremental, internal-first adoption to build trust and reduce risk while realizing AI's marketing potential.
From: The Agile Brand with Greg Kihlström
Cite as: Stephanie Liu. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/stephanie-liu-the-annoying-answer-is-its-two-things-one-is-to-really-def