Stephanie Liu — Senior Analyst, Forrester
Published:
Realistically, this isn’t going to be one day there’s a flip of a switch and ta-da, Agentic is here. It’s going to creep up on us through these incremental improvements in the underlying Agentic AI capabilities.
What does Stephanie Liu say on The Agile Brand with Greg Kihlström?
Stephanie Liu, Senior Analyst, Forrester, says: Stephanie Liu, a senior analyst at Forrester, discusses how marketers should approach the rise of agentic AI with a customer-first mindset. The conversation emphasizes defining clear AI use cases and outcomes, recognizing varied consumer privacy personas, insisting on transparency about AI use, and favoring incremental, internal-first adoption to build trust and reduce risk while realizing AI's marketing potential.
From: The Agile Brand with Greg Kihlström
Cite as: Stephanie Liu. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/stephanie-liu-realistically-this-isnt-going-to-be-one-day-theres-a-flip