Stephanie Liu — Senior Analyst, Forrester
Published:
People don’t like to be deceived...how would you feel if a brand was using AI and didn’t disclose it, and the number one response was deceived or angry or upset?
What does Stephanie Liu say on The Agile Brand with Greg Kihlström?
Stephanie Liu, Senior Analyst, Forrester, says: Stephanie Liu, a senior analyst at Forrester, discusses how marketers should approach the rise of agentic AI with a customer-first mindset. The conversation emphasizes defining clear AI use cases and outcomes, recognizing varied consumer privacy personas, insisting on transparency about AI use, and favoring incremental, internal-first adoption to build trust and reduce risk while realizing AI's marketing potential.
From: The Agile Brand with Greg Kihlström
Cite as: Stephanie Liu. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/stephanie-liu-people-dont-like-to-be-deceivedhow-would-you-feel-if-a-b