Srikrishnan Ganesan — CEO and Co-Founder, Rocketlane
Published:
You’re not selling the product anymore. You’re selling what it feels like to work with your company
What does Srikrishnan Ganesan say on The B2B Agility with Greg Kihlström?
Srikrishnan Ganesan, CEO and Co-Founder, Rocketlane, says: This interview with Srikrishnan Ganesan, CEO and Co-Founder of Rocketlane, examines why customer onboarding is the critical 'second sale' and how AI and automation can make implementation faster, more predictable, and more transparent. Ganesan covers AI-driven risk detection and an AI scribe for meeting outputs, emphasizes human-in-the-loop workflows, and recommends measuring time saved, timeline shrinkage, and scope expansion to assess onboarding ROI.
From: The B2B Agility with Greg Kihlström
Cite as: Srikrishnan Ganesan. (2026). On The B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/srikrishnan-ganesan-youre-not-selling-the-product-anymore-youre-selling-what