Sharon Argov — Chief Marketing Officer, AI21 Labs
Published:
The second thing is around decisions: what are the AI capabilities and insights that will help you get to better decisions. And the third one is risk avoidance: what are the risk areas you could examine carefully to help your organization plan better, act better, and reduce risk.
What does Sharon Argov say on The Agile Brand with Greg Kihlström?
Sharon Argov, Chief Marketing Officer, AI21 Labs, says: Sharon Argov, CMO at AI21 Labs, discusses how enterprise AI strategy should prioritize reliability, control, and measurable business value over hype. She argues for honest communication about AI limitations, building guardrails and 'boring' predictable agents that drive scale, better decisions, and risk avoidance, and positions marketers as educators who must adopt an agile mindset to guide adoption responsibly.
From: The Agile Brand with Greg Kihlström
Cite as: Sharon Argov. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/sharon-argov-the-second-thing-is-around-decisions-what-are-the-ai-capabi