Sharon Argov — Chief Marketing Officer, AI21 Labs
Published:
I think that moving the discussions from what this technology cannot do and where the risks and limitations are to what you actually can do is important, and acknowledge the fact that AI makes mistakes and will continue to make mistakes. We talk about it very openly and we’re trying to estimate the cost of the mistake and what is the cost of error that the organization could carry.
What does Sharon Argov say on The Agile Brand with Greg Kihlström?
Sharon Argov, Chief Marketing Officer, AI21 Labs, says: Sharon Argov, CMO at AI21 Labs, discusses how enterprise AI strategy should prioritize reliability, control, and measurable business value over hype. She argues for honest communication about AI limitations, building guardrails and 'boring' predictable agents that drive scale, better decisions, and risk avoidance, and positions marketers as educators who must adopt an agile mindset to guide adoption responsibly.
From: The Agile Brand with Greg Kihlström
Cite as: Sharon Argov. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/sharon-argov-i-think-that-moving-the-discussions-from-what-this-technolog