Sharon Argov — Chief Marketing Officer, AI21 Labs
Published:
I think it's agility: being flexible and curious about the future, about yourself, and about the environment. To enter this phase with confidence and curiosity, you need to have an agile attitude.
What does Sharon Argov say on The Agile Brand with Greg Kihlström?
Sharon Argov, Chief Marketing Officer, AI21 Labs, says: Sharon Argov, CMO at AI21 Labs, discusses how enterprise AI strategy should prioritize reliability, control, and measurable business value over hype. She argues for honest communication about AI limitations, building guardrails and 'boring' predictable agents that drive scale, better decisions, and risk avoidance, and positions marketers as educators who must adopt an agile mindset to guide adoption responsibly.
From: The Agile Brand with Greg Kihlström
Cite as: Sharon Argov. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/sharon-argov-i-think-its-agility-being-flexible-and-curious-about-the-f