Sean King — Chief Revenue Officer and GM of Media and Entertainment, Veritone

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Rather than visiting these publishers kind of directly, consumers have to find new ways in which to engage not just with their standard audience—the loyal humans—but make sure those assets are data-ready so that these AI intermediaries and AI tools can make that same content discoverable in new ways.

What does Sean King say on The Agile Brand with Greg Kihlström?

Sean King, Chief Revenue Officer and GM of Media and Entertainment, Veritone, says: In this episode of The Agile Brand with Greg Kihlström, Sean King (Chief Revenue Officer and GM of Media and Entertainment at Veritone) discusses how AI-powered search and LLMs are reshaping publishing and SEO. He argues publishers must treat content as structured data, prepare assets for AI intermediaries, pursue partnerships to monetize specialized content, and prioritize ethical, experimental approaches to thrive in an AI-driven distribution landscape.

From: The Agile Brand with Greg Kihlström

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Cite as: Sean King. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/sean-king-rather-than-visiting-these-publishers-kind-of-directly-cons

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