Sam Dorison — CEO, ReflexAI
Published:
There is an enormous difference between the trainee who’s at 85%, but that’s largely because they keep messing up on one skill. And if they improve that one skill, they would be at 98… Versus another trainee who’s at 85% but actually is fairly inconsistent on three or four skills… If you can see that clearly, you start to compress onboarding time and you start to improve performance, because you’re not treating everyone the same.
What does Sam Dorison say on The Agile Brand with Greg Kihlström?
Sam Dorison, CEO, ReflexAI, says: Greg Kihlström interviews Sam Dorison, CEO of ReflexAI, about the persistent gap between marketing's controlled digital journeys and the unpredictable 'final mile' of live sales conversations. Dorison explains how AI-powered simulation and deliberate practice can build conversational agility, personalize training, compress onboarding, and turn unexpected meeting pivots into opportunities, positioning AI as an augmentation tool to make human interactions consistently on-brand and revenue-effective.
From: The Agile Brand with Greg Kihlström
Cite as: Sam Dorison. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/sam-dorison-there-is-an-enormous-difference-between-the-trainee-whos-at