Sam Dorison — CEO, ReflexAI
Published:
Now, don’t just practice memorizing it, but practice using those answers in conversation, right? Then they have an unexpected follow-up question. How do you respond to that, right?
What does Sam Dorison say on The Agile Brand with Greg Kihlström?
Sam Dorison, CEO, ReflexAI, says: Greg Kihlström interviews Sam Dorison, CEO of ReflexAI, about the persistent gap between marketing's controlled digital journeys and the unpredictable 'final mile' of live sales conversations. Dorison explains how AI-powered simulation and deliberate practice can build conversational agility, personalize training, compress onboarding, and turn unexpected meeting pivots into opportunities, positioning AI as an augmentation tool to make human interactions consistently on-brand and revenue-effective.
From: The Agile Brand with Greg Kihlström
Cite as: Sam Dorison. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/sam-dorison-now-dont-just-practice-memorizing-it-but-practice-using-t