Sai Koppala — Chief Marketing Officer, CommerceIQ
Published:
The way we build the systems is AI makes the recommendations. The human can then approve those recommendations to automate that. So we give the flexibility for brands to make the right decisions because I still believe you need, in many cases, human in the loop. But take the grunt work out of having to do those things.
What does Sai Koppala say on The Agile Brand with Greg Kihlström?
Sai Koppala, Chief Marketing Officer, CommerceIQ, says: CMO Sai Koppala discusses how brands are using AI to shift from blunt, broad pricing and cost decisions to precision profitability—optimizing price, media spend, and operations across segments. He outlines a practical, human-in-the-loop approach where AI recommends actions and automates routine optimizations, and predicts a near-term future of agentic AI enabling seamless, automated collaboration between brands and retailers to drive conversion and efficiency.
From: The Agile Brand with Greg Kihlström
Cite as: Sai Koppala. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/sai-koppala-the-way-we-build-the-systems-is-ai-makes-the-recommendations