Sai Koppala — Chief Marketing Officer, CommerceIQ
Published:
If you actually look at what’s happening over the last year, we’re actually seeing brands rewrite the P&L playbook using AI. It’s not just how can you find profit with precision and not necessarily just price hikes… If you look at when we did analysis over by price bands, we looked at any category, like let’s say toys… the higher price bands, the prices have gone up like 10% plus over the last year. So significant price increase. But on the lower end, you are not seeing a very flat pricing… because we know the consumer is having difficulty at the bottom end.
What does Sai Koppala say on The Agile Brand with Greg Kihlström?
Sai Koppala, Chief Marketing Officer, CommerceIQ, says: CMO Sai Koppala discusses how brands are using AI to shift from blunt, broad pricing and cost decisions to precision profitability—optimizing price, media spend, and operations across segments. He outlines a practical, human-in-the-loop approach where AI recommends actions and automates routine optimizations, and predicts a near-term future of agentic AI enabling seamless, automated collaboration between brands and retailers to drive conversion and efficiency.
From: The Agile Brand with Greg Kihlström
Cite as: Sai Koppala. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/sai-koppala-if-you-actually-look-at-whats-happening-over-the-last-year