Rupali Jain — Chief Product Officer, Optimizely
Published:
Marketers need to get really clear on what their strategy is and really align execution. Because now you can trust the execution…If you don’t have a strategy, the execution will not deliver the things you want.
What does Rupali Jain say on The Agile Brand with Greg Kihlström?
Rupali Jain, Chief Product Officer, Optimizely, says: An interview with Rupali Jain and Kevin Li from Optimizely about the emerging agentic future of marketing, focusing on how AI should be orchestrated across platforms rather than applied as isolated features. The conversation emphasizes the enduring importance of clear strategy, the transformational potential of AI to change marketing operations, and the need to optimize content and data for both machines and humans as consumer behavior evolves.
From: The Agile Brand with Greg Kihlström
Cite as: Rupali Jain. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/rupali-jain-marketers-need-to-get-really-clear-on-what-their-strategy-is