Romain Fouache — CEO, Akeneo
Published:
When it comes to AI in e-commerce, the highest impact feedback loop is understanding how you're ranking and being presented on ChatGPT — it's kind of SEO but for generative AI engine optimization. The way we're going to drive discovery and ranking, whether paid or organic, will be radically different, and at the core it's going to be one simple thing: your product data.
What does Romain Fouache say on The Agile Brand with Greg Kihlström?
Romain Fouache, CEO, Akeneo, says: Interview with Romain Fouache, CEO of Akeneo, arguing that AI success in commerce depends on accurate, structured product data and that leaders should prioritize data readiness over rushing to deploy AI features. He warns against large-scale, low-value AI-generated content, reframes marketers as managers of AI agents, and predicts that discoverability and transactions will increasingly be driven by generative AI agents, making product data the primary currency for visibility and trust.
From: The Agile Brand with Greg Kihlström
Cite as: Romain Fouache. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/romain-fouache-when-it-comes-to-ai-in-e-commerce-the-highest-impact-feedba