Romain Fouache — CEO, Akeneo
Published:
There is a world in which there is no higher impact on your performance than your product data because ads might not be there anymore and your website might be a secondary or tertiary channel, since much commerce will go through Perplexity, OpenAI, and Gemini.
What does Romain Fouache say on The Agile Brand with Greg Kihlström?
Romain Fouache, CEO, Akeneo, says: Interview with Romain Fouache, CEO of Akeneo, arguing that AI success in commerce depends on accurate, structured product data and that leaders should prioritize data readiness over rushing to deploy AI features. He warns against large-scale, low-value AI-generated content, reframes marketers as managers of AI agents, and predicts that discoverability and transactions will increasingly be driven by generative AI agents, making product data the primary currency for visibility and trust.
From: The Agile Brand with Greg Kihlström
Cite as: Romain Fouache. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/romain-fouache-there-is-a-world-in-which-there-is-no-higher-impact-on-your