Romain Fouache — CEO, Akeneo
Published:
I think that is one of the biggest risks potentially of the year or the next couple of years: to think that AI is going to autonomously generate large amounts of content that have added value. From a product title you can generate a 50-page description with OpenAI, but it's just going to be AI slop, and the products you're selling don't want to be slop.
What does Romain Fouache say on The Agile Brand with Greg Kihlström?
Romain Fouache, CEO, Akeneo, says: Interview with Romain Fouache, CEO of Akeneo, arguing that AI success in commerce depends on accurate, structured product data and that leaders should prioritize data readiness over rushing to deploy AI features. He warns against large-scale, low-value AI-generated content, reframes marketers as managers of AI agents, and predicts that discoverability and transactions will increasingly be driven by generative AI agents, making product data the primary currency for visibility and trust.
From: The Agile Brand with Greg Kihlström
Cite as: Romain Fouache. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/romain-fouache-i-think-that-is-one-of-the-biggest-risks-potentially-of-the