Romain Fouache — CEO, Akeneo
Published:
Don't even try if your data is not in the right place. We share a lot about AI trust and hallucination, but if you don't know what your products are, AI won't make it up for you; if you get it wrong once, you will kill the trust of your consumers.
What does Romain Fouache say on The Agile Brand with Greg Kihlström?
Romain Fouache, CEO, Akeneo, says: Interview with Romain Fouache, CEO of Akeneo, arguing that AI success in commerce depends on accurate, structured product data and that leaders should prioritize data readiness over rushing to deploy AI features. He warns against large-scale, low-value AI-generated content, reframes marketers as managers of AI agents, and predicts that discoverability and transactions will increasingly be driven by generative AI agents, making product data the primary currency for visibility and trust.
From: The Agile Brand with Greg Kihlström
Cite as: Romain Fouache. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/romain-fouache-dont-even-try-if-your-data-is-not-in-the-right-place-we-sh