Rochelle Thielen — CEO, Traject Data
Published:
When you’re finding out these dashboards you’ve been trusting your whole career, that data is actually not as real time as you always were led to believe… it’s basically the same thing as when we’re a kid and you look up in the sky and one day you’re told the stars you’re looking at died millions of years ago. Like the exact same reaction.
What does Rochelle Thielen say on The Agile Brand with Greg Kihlström?
Rochelle Thielen, CEO, Traject Data, says: In this interview Rochelle Thielen, CEO of Traject Data, explains why modern retail requires real-time, forensically accurate data and a shift from passive dashboards to proactive ownership of data streams. She discusses practical implementations—like Prime Day "war rooms" that combine human Tiger teams and AI for dynamic pricing—along with the need to monitor conversational AI prompts and to collect court-ready evidence to fight counterfeits and unauthorized sellers.
From: The Agile Brand with Greg Kihlström
Cite as: Rochelle Thielen. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/rochelle-thielen-when-youre-finding-out-these-dashboards-youve-been-trustin