Rochelle Thielen — CEO, Traject Data
Published:
They actually employ a Tiger team that sits in like a war room, adjusting our data and dynamically actually adjusting prices… they’re ensuring that they’re the best possible, winning that buy box and winning that number one position literally like by the second for those periods of time. And there’s a lot of AI that’s also hopping in and making those decisions in and around prime days.
What does Rochelle Thielen say on The Agile Brand with Greg Kihlström?
Rochelle Thielen, CEO, Traject Data, says: In this interview Rochelle Thielen, CEO of Traject Data, explains why modern retail requires real-time, forensically accurate data and a shift from passive dashboards to proactive ownership of data streams. She discusses practical implementations—like Prime Day "war rooms" that combine human Tiger teams and AI for dynamic pricing—along with the need to monitor conversational AI prompts and to collect court-ready evidence to fight counterfeits and unauthorized sellers.
From: The Agile Brand with Greg Kihlström
Cite as: Rochelle Thielen. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/rochelle-thielen-they-actually-employ-a-tiger-team-that-sits-in-like-a-war-ro