Rochelle Thielen — CEO, Traject Data
Published:
People aren’t anymore saying, I want to buy sunscreen from this company. They’re saying things like, ‘I’m going on a vacation to Greece, what type of things do you recommend?’ And you have to be so far ahead in order to be sourced. It’s really important to understand what type of prompts rather than keywords are being put out there.
What does Rochelle Thielen say on The Agile Brand with Greg Kihlström?
Rochelle Thielen, CEO, Traject Data, says: In this interview Rochelle Thielen, CEO of Traject Data, explains why modern retail requires real-time, forensically accurate data and a shift from passive dashboards to proactive ownership of data streams. She discusses practical implementations—like Prime Day "war rooms" that combine human Tiger teams and AI for dynamic pricing—along with the need to monitor conversational AI prompts and to collect court-ready evidence to fight counterfeits and unauthorized sellers.
From: The Agile Brand with Greg Kihlström
Cite as: Rochelle Thielen. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/rochelle-thielen-people-arent-anymore-saying-i-want-to-buy-sunscreen-from-t