Rochelle Thielen — CEO, Traject Data
Published:
It’s so important to have really forensic level data… We work with them to basically forensically capture every single time that they’re doing something and build these massive files for them and cases essentially that allow them to actually get Amazon and other sellers out there to kick these guys out and it actually works.
What does Rochelle Thielen say on The Agile Brand with Greg Kihlström?
Rochelle Thielen, CEO, Traject Data, says: In this interview Rochelle Thielen, CEO of Traject Data, explains why modern retail requires real-time, forensically accurate data and a shift from passive dashboards to proactive ownership of data streams. She discusses practical implementations—like Prime Day "war rooms" that combine human Tiger teams and AI for dynamic pricing—along with the need to monitor conversational AI prompts and to collect court-ready evidence to fight counterfeits and unauthorized sellers.
From: The Agile Brand with Greg Kihlström
Cite as: Rochelle Thielen. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/rochelle-thielen-its-so-important-to-have-really-forensic-level-data-we-wor