Robin Ross — Digital, Analytics and Loyalty Executive, Activate Insight
Published:
The thing I’ve been thinking about is people and businesses have been talking about agents for so long, and I’ve been playing with the idea, well, how many sites are even agent ready? Right? Like who, so we’ve worked for so long to protect our site from bots. And so bots are bad, but all of a sudden there’s this good bot.
What does Robin Ross say on The Agile Brand with Greg Kihlström?
Robin Ross, Digital, Analytics and Loyalty Executive, Activate Insight, says: This episode features Robin Ross, a Digital, Analytics and Loyalty Executive at Activate Insight, discussing the rise of agentic commerce and how AI agents will act as new intermediaries in the customer journey. Ross outlines strategic and technical imperatives for brands — from rethinking omnichannel classification to becoming "agent-ready" with structured data — and emphasizes the continuing importance of human-guided value and experience.
From: The Agile Brand with Greg Kihlström
Cite as: Robin Ross. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/robin-ross-the-thing-ive-been-thinking-about-is-people-and-businesses