Robin Ross — Digital, Analytics and Loyalty Executive, Activate Insight
Published:
I think really omnichannel is just being redefined. And now Agent is going to be a new place in this omnichannel that we need to be thinking about, right? And planning for, and I think it becomes an interesting business opportunity.
What does Robin Ross say on The Agile Brand with Greg Kihlström?
Robin Ross, Digital, Analytics and Loyalty Executive, Activate Insight, says: This episode features Robin Ross, a Digital, Analytics and Loyalty Executive at Activate Insight, discussing the rise of agentic commerce and how AI agents will act as new intermediaries in the customer journey. Ross outlines strategic and technical imperatives for brands — from rethinking omnichannel classification to becoming "agent-ready" with structured data — and emphasizes the continuing importance of human-guided value and experience.
From: The Agile Brand with Greg Kihlström
Cite as: Robin Ross. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/robin-ross-i-think-really-omnichannel-is-just-being-redefined-and-now