Robin Ross — Digital, Analytics and Loyalty Executive, Activate Insight
Published:
And I think what it is is where can I add value as the human in the loop…that this could be curated for me, that it comes back into a place where then I can kind of decide that that kind of lights me up that that’s going to be a different experience for people where they’re going to enjoy it more.
What does Robin Ross say on The Agile Brand with Greg Kihlström?
Robin Ross, Digital, Analytics and Loyalty Executive, Activate Insight, says: This episode features Robin Ross, a Digital, Analytics and Loyalty Executive at Activate Insight, discussing the rise of agentic commerce and how AI agents will act as new intermediaries in the customer journey. Ross outlines strategic and technical imperatives for brands — from rethinking omnichannel classification to becoming "agent-ready" with structured data — and emphasizes the continuing importance of human-guided value and experience.
From: The Agile Brand with Greg Kihlström
Cite as: Robin Ross. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/robin-ross-and-i-think-what-it-is-is-where-can-i-add-value-as-the-human