Robbie Ferrara — Global Creative Director, monday.com
Published:
The most important one is autonomy, giving the teams, the individuals, the autonomy to move and make decisions quickly… But I think though, beyond the operations, one of the biggest mechanisms is the hiring process and trying to find those modern creative thinkers now that are at peace with ambiguity and aren't scared of ambiguity, but see it as an opportunity… you've got to deal with only having 70% of the information in front of you.
What does Robbie Ferrara say on The Agile Brand with Greg Kihlström?
Robbie Ferrara, Global Creative Director, monday.com, says: Robbie Ferrara, Global Creative Director at monday.com, explains why B2B brands must abandon banker-like conventions and embrace human, B2C-style creativity to stand out. He discusses monday.com's campaign addressing 'AI overwhelm', the operational and hiring principles needed to run an agile in-house creative engine, and defends the irreplaceable value of human lateral thinking even as teams use multiple AI tools.
From: The Agile Brand with Greg Kihlström
Cite as: Robbie Ferrara. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/robbie-ferrara-the-most-important-one-is-autonomy-giving-the-teams-the-in