Robbie Ferrara — Global Creative Director, monday.com
Published:
I think there's so much overwhelm, but we're all feeling kind of underwhelmed by actually what the uses of AI are… we're on one hand, we're being screamed at by that AI and the other hand, none of us are really seeing tangible benefits. And so I think our software is intuitive, easy to use, and it leads to rapid adoption. And so I think our point of view on the world is whatever comes next AI on the next technology, it's going to be adopted.
What does Robbie Ferrara say on The Agile Brand with Greg Kihlström?
Robbie Ferrara, Global Creative Director, monday.com, says: Robbie Ferrara, Global Creative Director at monday.com, explains why B2B brands must abandon banker-like conventions and embrace human, B2C-style creativity to stand out. He discusses monday.com's campaign addressing 'AI overwhelm', the operational and hiring principles needed to run an agile in-house creative engine, and defends the irreplaceable value of human lateral thinking even as teams use multiple AI tools.
From: The Agile Brand with Greg Kihlström
Cite as: Robbie Ferrara. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/robbie-ferrara-i-think-theres-so-much-overwhelm-but-were-all-feeling-kin