Robbie Ferrara — Global Creative Director, monday.com
Published:
I personally use four or five different AI tools in my work every day. I've yet to see them be able to do that lateral jump of what you need. And this advert is a singing llama doing a bad pun of a Rihanna song. I'm sure it will get there, but… there's those little moments where I think only a strange human brain can get you there.
What does Robbie Ferrara say on The Agile Brand with Greg Kihlström?
Robbie Ferrara, Global Creative Director, monday.com, says: Robbie Ferrara, Global Creative Director at monday.com, explains why B2B brands must abandon banker-like conventions and embrace human, B2C-style creativity to stand out. He discusses monday.com's campaign addressing 'AI overwhelm', the operational and hiring principles needed to run an agile in-house creative engine, and defends the irreplaceable value of human lateral thinking even as teams use multiple AI tools.
From: The Agile Brand with Greg Kihlström
Cite as: Robbie Ferrara. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/robbie-ferrara-i-personally-use-four-or-five-different-ai-tools-in-my-work