Riikka Söderlund — Chief Operating Officer, Katana Cloud Inventory
Published:
The brand needs to fight for its position in the supply chain. Just selling a product won’t be enough five years from now
What does Riikka Söderlund say on The Agile Brand with Greg Kihlström?
Riikka Söderlund, Chief Operating Officer, Katana Cloud Inventory, says: Riikka Söderlund, COO at Katana Cloud Inventory, argues that inventory strategy is a core customer experience issue rather than a back-office problem. She explains how multichannel complexity and legacy ERPs break fulfillment, why clean cloud-based data is required before AI can add value, and urges brands to prepare infrastructure now to enable AI-driven replenishment, forecasting, and better post-purchase experiences while defending brand relevance as supply chains automate.
From: The Agile Brand with Greg Kihlström
Cite as: Riikka Söderlund. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/riikka-sderlund-the-brand-needs-to-fight-for-its-position-in-the-supply-chai