Riikka Söderlund — Chief Operating Officer, Katana Cloud Inventory
Published:
Complexity adds up exponentially. The moment your sales team in the West Coast and your team in Europe need the same data, it breaks
What does Riikka Söderlund say on The Agile Brand with Greg Kihlström?
Riikka Söderlund, Chief Operating Officer, Katana Cloud Inventory, says: Riikka Söderlund, COO at Katana Cloud Inventory, argues that inventory strategy is a core customer experience issue rather than a back-office problem. She explains how multichannel complexity and legacy ERPs break fulfillment, why clean cloud-based data is required before AI can add value, and urges brands to prepare infrastructure now to enable AI-driven replenishment, forecasting, and better post-purchase experiences while defending brand relevance as supply chains automate.
From: The Agile Brand with Greg Kihlström
Cite as: Riikka Söderlund. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/riikka-sderlund-complexity-adds-up-exponentially-the-moment-your-sales-team