Rick Rosenfield — Co-Founder, California Pizza Kitchen
Published:
We had 32 regional directors when we sold the company for the last time I was involved in it. They had an average tenure of 14 years. And probably an average age of 36.
What does Rick Rosenfield say on The Agile Brand podcast?
Rick Rosenfield, Co-Founder, California Pizza Kitchen, says: In this episode, Rick Rosenfield, co-founder of California Pizza Kitchen, describes how building a durable brand requires first building a resilient internal culture. He recounts the shift from celebrating a concept to valuing people, the organic discovery of values (R.O.C.K.), the dangers of cynicism when cost-cutting erodes standards, and the deliberate investment in long-tenured leaders to scale consistent customer experiences across locations.
From: The Agile Brand podcast
Cite as: Rick Rosenfield. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/rick-rosenfield-we-had-32-regional-directors-when-we-sold-the-company-for-th