Rick Rosenfield — Co-Founder, California Pizza Kitchen
Published:
I was speaking to managers in Miami… and I said, 'You know, we’re very committed to upholding our standards and quality,' and one woman manager sort of rolled her eyes at the other one like, 'Does he really believe that?' And I went back to the hotel and I called Larry and I said, 'We’re really screwed.'
What does Rick Rosenfield say on The Agile Brand podcast?
Rick Rosenfield, Co-Founder, California Pizza Kitchen, says: In this episode, Rick Rosenfield, co-founder of California Pizza Kitchen, describes how building a durable brand requires first building a resilient internal culture. He recounts the shift from celebrating a concept to valuing people, the organic discovery of values (R.O.C.K.), the dangers of cynicism when cost-cutting erodes standards, and the deliberate investment in long-tenured leaders to scale consistent customer experiences across locations.
From: The Agile Brand podcast
Cite as: Rick Rosenfield. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/rick-rosenfield-i-was-speaking-to-managers-in-miami-and-i-said-you-know