Richy Glassberg — Co-Founder and CEO, SafeGuard Privacy
Published:
Vendor diligence is complicated, and it takes time. Even when a vendor has been approved, there can still be important questions before a transaction happens: Is the vendor approved to handle sensitive data? In which regions? Under what conditions? A human buyer can pick up the phone or send an email to get an answer. An agent making a decision in milliseconds can’t.
What does Richy Glassberg say?
Richy Glassberg, Co-Founder and CEO, SafeGuard Privacy, says: Richy Glassberg of SafeGuard Privacy explains how IAB Tech Lab’s AAMP 2.3 embeds vendor diligence into automated buyer agents, forcing organizations to encode policy decisions in machine-readable, campaign-level rules. He warns that human-reviewed approvals with caveats won’t translate to milliseconds-scale decisions, and urges brands to build auditable, current diligence records, clear governance for agent escalation, and explicit compliance instructions so automation doesn't create regulatory or safety gaps.
Cite as: Richy Glassberg. (2026). Retrieved from https://research.agilebrandguide.com/insights/richy-glassberg-vendor-diligence-is-complicated-and-it-takes-time-even-whe