Richy Glassberg — Co-Founder and CEO, SafeGuard Privacy
Published:
If the vendor passes the compliance check, the buy can proceed. If the vendor hasn’t been vetted through the IAB Diligence Platform, the buyer can determine whether the agent should allow the transaction to proceed or block it. That means the decision isn’t being made in the moment by someone trying to interpret a policy or track down an answer. The rules have already been established.
What does Richy Glassberg say?
Richy Glassberg, Co-Founder and CEO, SafeGuard Privacy, says: Richy Glassberg of SafeGuard Privacy explains how IAB Tech Lab’s AAMP 2.3 embeds vendor diligence into automated buyer agents, forcing organizations to encode policy decisions in machine-readable, campaign-level rules. He warns that human-reviewed approvals with caveats won’t translate to milliseconds-scale decisions, and urges brands to build auditable, current diligence records, clear governance for agent escalation, and explicit compliance instructions so automation doesn't create regulatory or safety gaps.
Cite as: Richy Glassberg. (2026). Retrieved from https://research.agilebrandguide.com/insights/richy-glassberg-if-the-vendor-passes-the-compliance-check-the-buy-can-proce