Richy Glassberg — Co-Founder and CEO, SafeGuard Privacy
Published:
If a regulator asks six months later whether a vendor was properly vetted, the brand should be able to show the diligence that was conducted, the assessments that were requested, the vendor’s answers, supporting documentation and other relevant records, along with timestamps showing when that diligence took place.
What does Richy Glassberg say?
Richy Glassberg, Co-Founder and CEO, SafeGuard Privacy, says: Richy Glassberg of SafeGuard Privacy explains how IAB Tech Lab’s AAMP 2.3 embeds vendor diligence into automated buyer agents, forcing organizations to encode policy decisions in machine-readable, campaign-level rules. He warns that human-reviewed approvals with caveats won’t translate to milliseconds-scale decisions, and urges brands to build auditable, current diligence records, clear governance for agent escalation, and explicit compliance instructions so automation doesn't create regulatory or safety gaps.
Cite as: Richy Glassberg. (2026). Retrieved from https://research.agilebrandguide.com/insights/richy-glassberg-if-a-regulator-asks-six-months-later-whether-a-vendor-was-pr