Renu Upadhyay — SVP & CMO, Omnissa
Published:
The biggest catalyst for this change, honestly, is the speed at which this is happening. The speed at which AI is accessible to everybody and therefore how do you leverage it appropriately is a question that both CMOs and CIOs are grappling with at the same time… Marketing is moving, like you said, at the speed of AI. Sometimes faster than the governance, the processes, the operational models, you know, all of that for an organization has been able to keep up with.
What does Renu Upadhyay say on The Agile Brand with Greg Kihlström?
Renu Upadhyay, SVP & CMO, Omnissa, says: This interview with Renu Upadhyay, SVP & CMO at Omnissa, explores the urgent need for a strategic CMO–CIO partnership in the era of generative AI. It covers how AI’s speed is reshaping marketing, reframes shadow IT as a signal of unmet business needs, and recommends practical responses—cross-functional AI councils, upskilling, strategic augmentation, and a shared 'time to value' metric—to enable safe, scalable innovation.
From: The Agile Brand with Greg Kihlström
Cite as: Renu Upadhyay. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/renu-upadhyay-the-biggest-catalyst-for-this-change-honestly-is-the-speed