Renu Upadhyay — SVP & CMO, Omnissa
Published:
Shadow IT isn’t intentional. It’s the line of business, you know, marketing trying to accomplish a business outcome, for which they’re leveraging this technology.
What does Renu Upadhyay say on The Agile Brand with Greg Kihlström?
Renu Upadhyay, SVP & CMO, Omnissa, says: This interview with Renu Upadhyay, SVP & CMO at Omnissa, explores the urgent need for a strategic CMO–CIO partnership in the era of generative AI. It covers how AI’s speed is reshaping marketing, reframes shadow IT as a signal of unmet business needs, and recommends practical responses—cross-functional AI councils, upskilling, strategic augmentation, and a shared 'time to value' metric—to enable safe, scalable innovation.
From: The Agile Brand with Greg Kihlström
Cite as: Renu Upadhyay. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/renu-upadhyay-shadow-it-isnt-intentional-its-the-line-of-business-you