Renaud Delacquie — Head of Product Marketing, Coastline Academy
Published:
We went like a full 180 — how can we allocate this marketing budget in a way that will have a real impact on these communities that will market to our audience, which is teenagers or parents of teenagers. The number one tactic that we found is sponsor high school teams, give money to schools, support Boys & Girls Clubs, get involved in charities. For me as a marketer, that's the most rewarding thing: I get to give money to a football team because they need new uniforms instead of just giving it out to Google.
What does Renaud Delacquie say on The Agile Brand with Greg Kihlström?
Renaud Delacquie, Head of Product Marketing, Coastline Academy, says: This interview with Renaud Delacquie, Head of Product Marketing at Coastline Academy, explores a hybrid growth playbook that pairs advanced MarTech and AI-driven operational efficiency with grassroots community engagement. Delacquie describes how sponsoring local high school teams and charities builds trust at scale, how AI lets a deliberately small engineering team boost output, and how a formal "failure budget" enables experimentation and discovery of high‑impact marketing tactics.
From: The Agile Brand with Greg Kihlström
Cite as: Renaud Delacquie. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/renaud-delacquie-we-went-like-a-full-180-how-can-we-allocate-this-marketing