Renaud Delacquie — Head of Product Marketing, Coastline Academy
Published:
Most of what I do doesn't work, but I make it up with volume. I keep a percentage of my budget, what I call a failure budget — money to try long shots. Whenever something works, I sink my teeth in it and scale it so that it makes up for the losses, and if it can take market share away from Google in my marketing budget I'm very happy.
What does Renaud Delacquie say on The Agile Brand with Greg Kihlström?
Renaud Delacquie, Head of Product Marketing, Coastline Academy, says: This interview with Renaud Delacquie, Head of Product Marketing at Coastline Academy, explores a hybrid growth playbook that pairs advanced MarTech and AI-driven operational efficiency with grassroots community engagement. Delacquie describes how sponsoring local high school teams and charities builds trust at scale, how AI lets a deliberately small engineering team boost output, and how a formal "failure budget" enables experimentation and discovery of high‑impact marketing tactics.
From: The Agile Brand with Greg Kihlström
Cite as: Renaud Delacquie. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/renaud-delacquie-most-of-what-i-do-doesnt-work-but-i-make-it-up-with-volume