Ravi Shankar — Senior Vice President and Chief Marketing Officer, Denodo
Published:
The logical approach allows the data to reside wherever it is…and it provides a unified view of that information…without having to pull all the data into yet another repository… The logical data integration is like taking your cup to the source, because all you need…is just that one cup of water. You’re not going to drink 20 gallons of water. It is much more faster for me to go, get that one cup and come back and give it to you, rather than…lifting this 20-gallon pitcher and then bringing it all the way back to you.
What does Ravi Shankar say on The Agile Brand with Greg Kihlström?
Ravi Shankar, Senior Vice President and Chief Marketing Officer, Denodo, says: In this interview, Ravi Shankar, Senior Vice President and Chief Marketing Officer at Denodo, explains how modern centralized data platforms can unintentionally create larger, slower silos that undermine real-time marketing, AI initiatives, and campaign ROI. He advocates a logical-first approach—data virtualization and a data abstraction layer—that queries data in place to reduce latency, accelerate AI rollouts, decouple business users from IT, and future-proof enterprise data strategy.
From: The Agile Brand with Greg Kihlström
Cite as: Ravi Shankar. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/ravi-shankar-the-logical-approach-allows-the-data-to-reside-wherever-it-i