Ravi Shankar — Senior Vice President and Chief Marketing Officer, Denodo
Published:
If there is only one platform that you need as advertised by these vendors to store all the data, why is it that companies have Snowflake, Databricks, Oracle, Teradata? They have multiple of these technologies. That’s the paradox… IT provisions a repository just for them, for that particular purpose, and makes it available to them. So when they do that for marketing, sales, finance, and so on, they create multiple silos.
What does Ravi Shankar say on The Agile Brand with Greg Kihlström?
Ravi Shankar, Senior Vice President and Chief Marketing Officer, Denodo, says: In this interview, Ravi Shankar, Senior Vice President and Chief Marketing Officer at Denodo, explains how modern centralized data platforms can unintentionally create larger, slower silos that undermine real-time marketing, AI initiatives, and campaign ROI. He advocates a logical-first approach—data virtualization and a data abstraction layer—that queries data in place to reduce latency, accelerate AI rollouts, decouple business users from IT, and future-proof enterprise data strategy.
From: The Agile Brand with Greg Kihlström
Cite as: Ravi Shankar. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/ravi-shankar-if-there-is-only-one-platform-that-you-need-as-advertised-by