Ravi Shankar — Senior Vice President and Chief Marketing Officer, Denodo
Published:
By the time all this data is loaded and the analysis is done and I gain the insights, the initial system…has become out of sync with the source already. So the information that I get is not relevant anymore… Consider…a retailer. I’m running a day-long promotion…I want to understand [if] this campaign is working in the first half of the day so that way I can fine tune it… But the problem is…it’s not going to be ready for us…to kind of do that real-time campaign check-in and ultimately both the retailer and the consumers also lose.
What does Ravi Shankar say on The Agile Brand with Greg Kihlström?
Ravi Shankar, Senior Vice President and Chief Marketing Officer, Denodo, says: In this interview, Ravi Shankar, Senior Vice President and Chief Marketing Officer at Denodo, explains how modern centralized data platforms can unintentionally create larger, slower silos that undermine real-time marketing, AI initiatives, and campaign ROI. He advocates a logical-first approach—data virtualization and a data abstraction layer—that queries data in place to reduce latency, accelerate AI rollouts, decouple business users from IT, and future-proof enterprise data strategy.
From: The Agile Brand with Greg Kihlström
Cite as: Ravi Shankar. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/ravi-shankar-by-the-time-all-this-data-is-loaded-and-the-analysis-is-done