Ravi Shankar — Senior Vice President and Chief Marketing Officer, Denodo
Published:
A data abstraction is a middle layer…that disintermediates the business users from the IT… business users come to this data abstraction layer and consume the data from there. And at the same time, the IT can move at the speed that they need to under the cover of the data abstraction to slowly change out the systems, modernize and so on… Business users don’t care where the data comes from and the IT can take the time to modernize it.
What does Ravi Shankar say on The Agile Brand with Greg Kihlström?
Ravi Shankar, Senior Vice President and Chief Marketing Officer, Denodo, says: In this interview, Ravi Shankar, Senior Vice President and Chief Marketing Officer at Denodo, explains how modern centralized data platforms can unintentionally create larger, slower silos that undermine real-time marketing, AI initiatives, and campaign ROI. He advocates a logical-first approach—data virtualization and a data abstraction layer—that queries data in place to reduce latency, accelerate AI rollouts, decouple business users from IT, and future-proof enterprise data strategy.
From: The Agile Brand with Greg Kihlström
Cite as: Ravi Shankar. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/ravi-shankar-a-data-abstraction-is-a-middle-layerthat-disintermediates-t