Raj De Datta — CEO and Co-Founder, Bloomreach
Published:
When you structure your team around the customer, not the channel, loyalty becomes a natural byproduct.
What does Raj De Datta say on The Agile Brand with Greg Kihlström?
Raj De Datta, CEO and Co-Founder, Bloomreach, says: Raj De Datta, CEO and co-founder of Bloomreach, explains why traditional loyalty programs are failing and argues that loyalty must be engineered across the entire customer journey. The conversation covers ‘consequential AI’ that meaningfully moves business metrics, the rise of personalization as an expectation rather than a perk, and the need for unified customer profiles and cross-functional team alignment to deliver true omnichannel experiences.
From: The Agile Brand with Greg Kihlström
Cite as: Raj De Datta. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/raj-de-datta-when-you-structure-your-team-around-the-customer-not-the-ch