Rafael Flores — Chief Product and Growth Officer, Treasure AI
Published:
When this bank collapsed, every bank out there who actually had something like a CDP was able to, on the same day, start bombarding all their consumers… This bank couldn’t do it… By the time they were ready to send the first nurture email blast out, they were blocked… So they missed the boat.
What does Rafael Flores say on The Agile Brand with Greg Kihlström?
Rafael Flores, Chief Product and Growth Officer, Treasure AI, says: This interview with Rafael Flores, Chief Product and Growth Officer at Treasure AI, explores the evolution of Customer Data Platforms (CDPs) from passive systems of record into active, agentic activation platforms. Flores discusses the need for clear attribution, real-time activation, the role of AI to free marketers for creative work, and the importance of human-in-the-loop teams to realize business impact and respond to market events quickly.
From: The Agile Brand with Greg Kihlström
Cite as: Rafael Flores. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/rafael-flores-when-this-bank-collapsed-every-bank-out-there-who-actually